Streetwize
My main responsibilities include designing new artwork, while working directly with suppliers and approving print ready PDF’s. I regularly audit and quality control product imagary for our national accounts, ensuring images are provided at the highest possible standard. I am also responsible for planning and directing photography shoots, working closely with the photographer to edit and retouch both imagery and video content. My role also includes creating eye catching content for email marketing and social media, following briefs set by the senior designer and maintaining brand consistency throughout my work. I work within a small design team, sharing new ideas and happily assisting my colleagues and completeing tasks outside of my role when required.

Packaging Design
Designing eyecatching artwork for packaging for car and leisure accessories whilst clearly maintaining brand identity

Email & Web Design
Designing marketing emails and web banners for website and social media

Styling & Editing Photogaphy
Planning and directing photography shoots, ensuring photography is taken and edited to the highest possible standard
Rebrand
I have recently worked closely with the senior designer to completely rebrand Streetwize. We developed a new logo, multiple new catalogues and have rolled out new packaging for over 750 products along with a new web front for our trade website.


Packaging


Catalogue Redesign
The new catalogues were each colour coded by the colour of their category icon, therefore standing out as individual categories while also marrying together into one uniform design
Staff
Newsletter
Using Indesign once again to create new internal staff newsletter conforming to the new branding

Photography & Image Retouching
Planning, directing & styling photography shoots, working with the photographer to create the highest possible standard product imagery









